Вакансия: Customer Engagement Lead

от компании (организации): H&M в городе (населенном пункте): Москва, Россия
в отрасли экономики "Искусство, развлечения, масс-медиа" → "Мода"
с оплатой труда: по договоренности

✷ Смотрите другие предложения работы от компании H&M.

Вакансия № 22753213 добавлена в базу данных сайта Электронный Центр Занятости Населения: Пятница, 16 мая 2025 года.
Дата обновления вакансии № 22753213 на сайте Электронного Центра Занятости Населения: Суббота, 28 июня 2025 года.

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Требования к опыту работы: 3–6 лет
Тип занятости: полная занятость
График работы: полный день

Дополнительные сведения о вакансии: Customer Engagement Lead

Do you want to join H&M on a journey, changing the way we define a seamless customer experience? If you feel that you have a genuine passion for growing businesses and see yourself in a role contributing to added customer value, a strong brand and digital growth. Then join us and take part in changing the way we work with omni.

On this journey we?re all working together to create the best omni customer offer for our customers and as a Customer Engagement Lead you will be a key player in making this happen. Together with the rest of the Customer Activation team within Omni Sales Team you will work towards aligned and cross-functional goals, driving omni sales performance and customer centricity in all parts of your work.

• Location: Moscow, Russia
• Job type: Full time
• Report: Regional Customer Insight & Engagement Manager
• Contract type: International Local Employment

Build on and extend global strategies and framework to drive customer group regional growth

• Drive the global strategies and plans and make them relevant for your customer group and the regional conditions (e.g., Brand, Customer, Commercial, Media, CRM, Member, Sustainability strategies and plans);

• Build a solid understanding of the customer groups in your region e.g., market penetration, perception of brand, media consumption, shopping experiences and assortment. Identify challenges, growth opportunities, competition - and suggest strategies and actions in region and to central functions to grow customer group;

• Leverage global insight packages and work within your team to complete the picture with regional/local customer insight and research where there is need;

Create a thorough Customer action and communication plan to engage customer and brand growth

• Build an omni customer activation and communication plan per key customer group to be leveraged in commercial plans, cross touchpoints, in media channels and in Member program in the region and secure sales market alignment (Season plan to weekly plan);

• Work with all commercial marketing and sales teams in the region to anchor and realizing the plan and follow-up on results;

Be part of setting goals and follow up on results and test plans

• Together with other key stakeholders - Set, follow up and report on KPIs and objectives connected to customer group and key activities or sales periods. Secure customer group sales and profitability follow-up;

• Help to optimize ROI Media performance for customer group;

• Plan and drive the set-up of targeted messages test (key messages, content, media channels etc) and follow-up on results;

• Leverage customer centric reports and systems to follow up your customer group (Lifecycle and segmentation, Media channels and other report packages) and to identify future growth potential and consumer behavior shifts.

Being part of our omni journey means there is not one clear path. We ask of you to be open to change and take part in creating an organization for the future. This is an opportunity for?openminded team players that by being curious, innovative and forward-thinking want to change our business and the?whole?industry. We ask you?to?be yourself, drive results, work towards goals and go for it with everything you’ve got.??

Besides your personality we see that:

Education

• University degree in Economics, Marketing, Engineering or equivalent;

Skills

• Sales and marketing experience with a proven track record of creating customer centric results.

• Having the ability to build strategies into detailed action plans to meet goals.

• Knowledge of disciplines within analytics/reporting, marketing and communications;

• Great pedagogical and inspirational communication skills;

• Ability to build consensus and align stakeholders in other teams to drive end results;

• High level of English.

Experience

• Previous experience from sales, e-commerce, digital marketing, CRM strategies & Customer insights;

• Meriting with competence within omni ways of working.

In line with our Faster forward strategy, H&M is on a journey to again become a truly customer focused company. The goal is to create clear ownership, fuel our salesmanship, enable speed and build on our passion for the customer throughout the organization. We?re putting our passion for the customer at center, upgrading the customer experience and taking it to the next level. We?re changing our way of working to be able to offer our customers a seamless shopping experience on their own terms - where they want and when they want it. This means that we need to accelerate our omni customer experience and put omni at the core of our business

Omni Sales Team is a new unit within our Regions, with full Omni customer experience ownership – on both a regional and country sales market level. This unit will set and drive an omni commercial and customer plan based on an insight driven approach to grow and engage the customer base. Additionally, the Omni Sales Team will manage omni regional assortment and stock strategy according to customer demand.

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Предыдущая вакансия:
Вакансия № 22753214 на должность Директор по качеству от компании АО АСТЕЙС в городе (населенном пункте) Набережные Челны