Вакансия: Content Coordinator/SMM specialist Customer Activation & Marketing
от компании (организации): H&M в городе (населенном пункте): Москва, Россия
в отрасли экономики "Маркетинг, реклама, PR" → "Управление маркетингом"
с оплатой труда: по договоренности
✷ Смотрите другие предложения работы от компании H&M.
Вакансия № 23235168 добавлена в базу данных сайта Электронный Центр Занятости Населения: Воскресенье, 18 мая 2025 года.
Дата обновления вакансии № 23235168 на сайте Электронного Центра Занятости Населения: Суббота, 28 июня 2025 года.
Репутация компании "H&M":
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Требования к опыту работы: 3–6 лет
Тип занятости: полная занятость
График работы: полный день
Дополнительные сведения о вакансии: Content Coordinator/SMM specialist Customer Activation & Marketing
Company Description
Do you want to join H&M on a journey, changing the way we define a seamless customer experience? If you feel that you have a genuine passion for growing businesses and see yourself in a role contributing to added customer value, a strong brand and digital growth. Then join us and take part in changing the way we work with omni.
In line with our Faster forward strategy, H&M is on a journey to again become a truly customer focused company. The goal is to create clear ownership, fuel our salesmanship, enable speed and build on our passion for the customer throughout the organization. We?re putting our passion for the customer at center, upgrading the customer experience and taking it to the next level. We?re changing our way of working to be able to offer our customers a seamless shopping experience on their own terms - where they want and when they want it. This means that we need to accelerate our omni customer experience and put omni at the core of our business
Omni Sales Team is a new unit within our Regions, with full Omni customer experience ownership – on both a regional and country sales market level. This unit will set and drive an omni commercial and customer plan based on an insight driven approach to grow and engage the customer base. Additionally, the Omni Sales Team will manage omni regional assortment and stock strategy according to customer demand.
Job Description
On this journey we?re all working together to create the best omni customer offer for our customers and as a Content Coordinator you will be a key player in making this happen. Together with the rest of the Customer Activation team within Omni Sales Team you will work towards aligned and cross-functional goals, driving omni sales performance and customer centricity in all parts of your work.
Key responsibilities include:
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Proofreading all translated and SEO related copy (based on brand guidelines and tone of voice) to secure a relevant message for customers in the local market.
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Being fully immersed in the local daily social publishing plan to understand all global and local content (Facebook, Twitter).
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Publishing global and local content on local social pages (Facebook, Twitter, Vkontakte).
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Being the point of contact for Customer Service and PR in case of negative customer engagement in social media.
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Writing copy for internal communications related to store information, shop info, local customer communication needs etc.
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Setting KPIs and goals for organic social content and following up.
Qualifications
Being part of our omni journey means there is not one clear path. We ask of you to be open to change and take part in creating an organization for the future. This is an opportunity for?openminded team players that by being curious, innovative and forward-thinking want to change our business and the?whole?industry. We ask you?to?be yourself, drive results, work towards goals and go for it with everything you’ve got.??
Besides your personality we see that:
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it?s meriting if you have a Marketing or Copy degree
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you have at least 3 years’ experience working as a Copywriter/Proofreader as well as social channels experience from fashion retail and/or creative agency
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you have experience from managing organic social media accounts for the biggest social platforms
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you have good understanding of marketing content and digital channels
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great language skills in English and Russian
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