Вакансия: Customer Activation Leader
от компании (организации): ООО Mars (CHOCOLATE, PETCARE, FOOD) в городе (населенном пункте): Москва, Россия
в отрасли экономики "Начало карьеры, студенты" → "Маркетинг, реклама, PR"
с оплатой труда: по договоренности
✷ Смотрите другие предложения работы от компании ООО Mars (CHOCOLATE, PETCARE, FOOD).
Вакансия № 8271130 добавлена в базу данных сайта Электронный Центр Занятости Населения: Вторник, 27 мая 2025 года.
Дата обновления вакансии № 8271130 на сайте Электронного Центра Занятости Населения: Воскресенье, 29 июня 2025 года.
Репутация компании "ООО Mars (CHOCOLATE, PETCARE, FOOD)":
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Требования к опыту работы: не требуется
Тип занятости: полная занятость
График работы: полный день
Дополнительные сведения о вакансии: Customer Activation Leader
Job Purpose
This role is responsible for creating and executing customer activations for a specific channel/customer which brings our brands to life instore, drives optimal physical availability, engages the shopper and drives conversion. Working closely with Sales and CBU’s, this role is accountable for ensuring channel and activation plans are based on consumer, shopper & customer insights and are tailored to meet the individual needs of customers.
This role will be responsible for building and maintaining strong and influential relationships with their assigned channel/customer and representing their voice of and the voice of the shopper internally to ensure future business strategies help support the strategic ambitions of the customer and execution plans maximise conversion opportunities for Mars.
Key Accountabilities or Responsibilities
· Grounded in shopper and customer insight, develop and execute channel and customer activation initiatives that delivers the short and long term brand portfolio aspirations, drives optimal physical availability, engages the shopper and drives conversion.
· Partner with the Customer Development team to deliver an annual activation plan which is aligned to SCM choices, category growth drivers, customer needs and influences shoppers throughout the path to purchase. Effectively adapt and adjust activity plans to reflect the changing customer and internal environment.
· Ensure activity plans are aligned across Sales and CBU’s and brought into the S&OP+ process where appropriate, ensuring trade-offs are made to meet wider business objectives.
· Partner with the Perfect Store team to establish channel and customer specific KPI’s which deliver both short and long term physical availability opportunities and ROI is calculated and used to continuously improve future plans.
· Ensure in-store POS and sales selling stories are tailored appropriately for assigned customer/channel and designed to maximize conversion and impact in the retailer/channel.
· Builds strong and influential relationships with key customers to ensure delivery of shopper, channel and category centric solutions which support the strategic ambitions of the customer and Mars.
Represent voice of your customer and shopper internally to ensure future business strategies help support the strategic ambitions of the customer and execution plans maximise conversion opportunities for Mars.
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Предыдущая вакансия:
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